A One-Stop Shop for Home Service Leads

Today, I’m gonna show you a secret weapon that will help you grow your home service business by generating your own leads, keeping marketing in house and actually directly connecting with homeowners that are the best fits for your home services.

When it comes to generating leads for your home service business, whether you are doing landscaping, cleaning pools, fixing homes or servicing, homes. There’s traditionally only been a few ways to generate leads. Number one is is old school walking and knock Right? Canvasing knocking on doors asking for clients.

Number two has been, referrals or word-of-mouth. Right? One of your clients likes your work and they refer you to someone else. Number three is paying for your leads.

This is like, Angie’s list or thumbtack or Craigslist’s list where you’re putting an add up and people are finding you. And while these methods are pretty tried and true and help you get to a certain point in your business, where they fall short is they’re hard to scale, they’re costly, and they don’t actually allow you to direct market to your best customers. So the tool that we’re gonna use to accomplish this today that I’ll show you is called batch leads. Bachelor leads is a system that lets you target specific types of properties with specific characteristics and specific homeowners and then uncover their phone number and email so you can directly market to them and advertise your services.

Quickly walk through how to build your own lead list using batch leads. So the first thing you’re gonna wanna do is pick your location. Now if you’re a home service provider, you’re likely going to wanna focus on areas where you’re already doing business. Ones that you can service easily.

Let’s go ahead and pick Chandler, Arizona, which I’m a fan of because I operate there.

And now we’re seeing all the homes in Chandler, Arizona. They’re over a hundred thousand of them. Now, not all of these are going to be, my ideal customers. So what we’re gonna wanna do first is narrow down to the types of properties that I wanna serve. We’re gonna go to filters here and property characteristics.

And, let’s just say we’re servicing residential single family homes. Right? So I’m gonna choose residential. I’m gonna choose single family.

I typically like to work with homes that are at least two plus bedroom. Typically tend to be better clients for me. And then square age wise, depending on the business that you’re in, you may care, you may not care how big the home is. Right? Some small homes make great customers. Other, home services businesses may wanna us on, you know, three, four, five thousand plus square foot homes. For me, that’s about, two thousand five hundred square feet or higher is kind of where my best clients are.

And, also from here, there is a filter for year built. Where this comes in handy, depending on again, what kind of home service you are. Let’s say you’re roofs or HVAC or siding, for example. You may want to look at only homes that are at least twenty or thirty years old because other typically gonna need those services.

Right? But if you’re servicing a pool, if you’re doing yard work, you may not care about, how old the home is. So I’m gonna leave that blank The next thing we’re gonna look at is the characteristics of the home that you wanna service. So, let’s, go to home features here.

Now this is where it gets cool. Instead of just targeting all of these properties here that are the right size and in the right area, I wanna focus on the ones that have the home features that require my home service. So in the example of a pool company, I’m gonna make sure that I am targeting, homes that have a pool, specifically a, underground pool. See if I can find that here.

Yes. We’ll go pool. Alright.

And this, there’s all sorts of features here. So do they have a spa? Do they have, certain features or amenities in their yard? That’s another characteristic you can filter down by here too, is if you’re servicing a yard for example, do you wanna make sure that the yard is a certain size, right?

If you’re a landscaping or or a lawn mowing company and they’ve only got a patch of grass to three by four feet, maybe that’s not your best customer. So these property characteristics are where you need to decide what are the things about a home that make your best customer apply those here. Next thing you wanna do now that we’re in the right location and looking at the right types of homes with the features and characteristics that need my services. Now I wanna look at the demographics of the homeowners.

So I’m gonna skip down here to demographics.

Now think about your perfect customer. Are they elderly folks are they younger folks? For me personally. I’m not gonna I don’t really care so much about age.

I’m gonna leave that blank, but you care about income. Let’s say I have a higher cost service. Maybe I I’m looking for higher end clientele. I wanna make sure that they have the income and the resources to pay for my services.

So I’m gonna go ahead and just put in a hundred thousand dollars here.

Do I care if they have children? Maybe maybe not. Do I care if they have pets? Well, maybe if you’re a home cleaning service business, you do care and you can add those things as well.

Okay. So here’s my last, trick that’s really gonna get you the best leads here. What a lot of home service providers fail to realize is just picking the right type of customer and the right type of property is one thing. But the best customer and typically when homeowners are shopping for home services, they’re doing that when they are new to the neighborhood, when they’ve just moved into a new home.

Right? They don’t have a pool person. They don’t have a yard person. They don’t have a cleaner.

They don’t have these things yet. And when they move into a new neighborhood or new home, that’s when they’re shopping for these services. So I’m gonna do here is say, hey, show me of all these properties that look like the ones I wanna service. Show me the ones that have lived there for less than a year.

So I just went ahead and did up to a year max So now I’m looking at high net worth individuals in the types of homes that I have. I have the types of pools or yards that I wanna service, and they are new to the neighborhood. So they are shopping for these or may not have a person already that’s servicing their home. I’m gonna go ahead and click see the properties here.

So we’ve taken that from a hundred and one thousand in my service area down to the six hundred and fifty three that are at the properties I wanna service making the money that I, wanna collect and have just moved in. So these are not people that have raised their hands, like maybe on an Angie’s list or thumbtack that are saying I’m looking for this service. But these are people who are more likely to be shopping for your service, than anyone else.

Now the next step here is to save these properties and then get the contact information for the homeowners that there. So I’ll walk you through how to do that real quickly. We’ll select all. We’ll save these to a list.

I’m gonna call this list.

Home service leads in Chandler, Arizona.

Alright. I’ve created that list. I can add tags here if I’d like. And then down here at the bottom, you’ll see something called skip trace, selective properties.

There’s a few ways to do this, but skip tracing basically refers to uncovering who that owner is, their name, their phone number, their email so you can mark it to them. Gonna go ahead and skip trace those. And now on that side here, I’m gonna go over to my lists where those records will be kept. We’re gonna go ahead and navigate to the list And here are all of those six hundred so properties that I just saved.

And now I’m gonna pause for a sec because we have to wait for the skip trace result. Process. It’s gonna be just a minute. Alright.

So now we’re in my list. This is where these lists of properties are. Again, they have the right property characteristics. They’re in the area.

We’ve got the right income. These are the types of customers I want. They’re all new to the neighborhood, so they’re all gonna be looking for home services like mine. Now that I’ve saved this list and skip trace the properties, you’ll see that I have some great information here, including the name of the owner, the owner’s email and the phone numbers associated with the owner or owners of this property.

Now, this is where you’re gonna have to do a little bit of work, right? Calling, texting and email campaigns are the best way to directly engage with these customers these tools are built into batch leads, including direct mail. So if you wanna send mailers, if you wanna do a calling campaign, all of that is built in here. And so all I need to do is just act on this contact information.

Introduce yourself. Welcome them to the neighborhood. Let them know that you service others nearby, and that you can give them a great deal on their pool service, their yard service, whatever that may be. And I guarantee you guys if you do this every couple weeks once a month, few times a year and you truly spend time doing outreach, you will grow your business faster than any other way that I mentioned at the this video.

I hope this was helpful. Do you wanna learn more about this tool? Please check the link in the description. It’s less than a hundred bucks.

I believe there’s a code that gets you like half off or maybe sixty percent off. But again, if you are a go getter, you wanna grow your home service business, is the way to do it directly market to the homeowners looking for your services. Thanks guys, and have a good one.