In a rapidly evolving real estate market, staying ahead of the curve is essential. In our recent webinar, we highlighted significant updates to the BatchLeads platform and new pricing, discussed the current state of the market, and shared insights into how investors can prepare for upcoming opportunities. Here’s a breakdown of the key topics we covered, including where the market stands, our exciting new features, and strategies to stay competitive.
Understanding the Current Market Landscape
Before diving into the enhancements of BatchLeads, it’s important to recognize the broader market conditions that are influencing today’s real estate transactions. The housing market has been through a whirlwind of changes, particularly since the period following the 2007–2008 financial crisis. For a long time, the Federal Reserve implemented a Zero Interest Rate Policy (ZIRP), allowing free-flowing capital that boosted business investments and drove the housing market to new heights.
During that period, many real estate professionals enjoyed lucrative opportunities, capitalizing on low interest rates. However, in early 2022, this landscape changed dramatically with a sharp rise in interest rates—the most aggressive increase since 2007. These hikes, reaching above 5%, have led to a major reevaluation across the board. Both investors and businesses are now reconsidering strategies, budgets, and approaches.
This “lock-in effect” is creating a tight real estate market, as homeowners with favorable interest rates hesitate to move unless absolutely necessary. Home sales have declined compared to previous years, with the volume of sales significantly lower than in the years leading up to 2022. While this slowdown raises questions about when relief may come, there are still areas of opportunity.
Where Are the Opportunities?
Despite the challenges, off-market transactions remain active. Recent data, in partnership with Resi Club, highlights that 1.2 million off-market transactions have occurred this year, with hotspots in states like Texas, Florida, Georgia, and California. These areas continue to offer investment opportunities, particularly for those poised to act when the market rebounds.
Recent indicators show positive signs of movement. Headlines from Inman, a leading real estate publication, reveal that homebuyer down payments are on the rise, and spending on starter homes is increasing. This ripple effect could soon impact mid-level and higher-tier properties, signaling that the market may loosen up in the near future.
The big question is: When will interest rates begin to ease? With inflation data and other economic factors in play, many experts predict that September 18, 2024, could bring the start of rate cuts. Whether the cuts happen then or later this year, the key takeaway is clear: investors need to be ready.
When markets become constricted, there’s a build-up of pent-up demand, with many buyers waiting on the sidelines for conditions to improve. Once the market loosens, there will likely be significant movement. It’s crucial for real estate professionals to position themselves long before the market fully turns.
How BatchLeads is Evolving to Help You
To support our users in navigating these market shifts, BatchLeads has undergone a series of major enhancements over the past year. These updates are designed to give you the tools you need to act swiftly when the market starts to move again.
Whether you’re a seasoned BatchLeads user, a former client, or someone exploring the platform for the first time, these updates are tailored to improve efficiency and help you seize new opportunities in today’s real estate market.
1. Agent Outreach: Expanding Your Network
One of the most impactful updates is the introduction of Agent Outreach. BatchLeads now provides access to a nationwide database of real estate agents.You can segment the data based on how many transactions agents are handling and the size of these transactions. This gives you a strategic edge when building relationships.
For example, once you get a property under contract, agents often have the best retail buyers, especially for fix-and-flip or rental properties. Building relationships with agents can also open doors to pocket listings – exclusive deals that may not hit the public market. If you’re not using this strategy yet, it’s a great addition to your toolkit.
2. Enhanced Direct Mail Campaigns
We’ve also revamped our Direct Mail capabilities. If you weren’t aware that BatchLeads offers direct mail services, now’s the time to explore! You can customize your templates and launch direct mail campaigns directly from within the platform. It’s a streamlined process, making it easier than ever to run effective marketing campaigns without leaving BatchLeads.
3. Improved Search Filters and On Market Properties
Hearing customer feedback is a priority for us. That’s why we’ve introduced additional search filters that enable you to get even more granular with your lead lists. Whether you’re looking for on-market or off-market properties, the enhanced filtering helps you drill down into the exact types of leads you’re looking for. This is especially valuable for finding distressed on-market properties, which can be a goldmine for the right investor.
4. Vacant Lot Searches
Another exciting update is the introduction of our Vacant Lot Search filter. This is not just your typical vacant land search. Our new filters eliminate properties that have recently been built (within the last six months or a year), ensuring you’re only seeing truly vacant lots. This refined search option offers a much more reliable way to identify viable land for development or investment.
5. Better Data, More Insights
Data is at the heart of any successful investment strategy, and we’ve worked on making our data better and more robust. Our data updates are designed to give you a clearer picture of the market, helping you make informed decisions more quickly and efficiently.
6. Skip Trace Credits
In January 2024, we introduced Free skip trace credits for our Basic and Personal Plus plans. This gives new users an initial boost when it comes to skip tracing. It’s a small change with a big impact for those getting started on the platform.
7. BatchDialer Integration Enhancements
BatchDialer – Our very own outbound power dialer has also seen major integration improvements. You can now easily push lead lists to the dialer and track call results in real-time, offering better insights into the outcome of your campaigns. This allows for more efficient lead generation and outreach efforts, particularly when dealing with large volumes of potential leads.
8. User Interface and Navigation Improvements ( On going)
We’re always striving to make BatchLeads an easier and more intuitive platform to use. One of the key updates is around search functionality. We’ve introduced Map boundaries, so you can quickly identify the geographic areas you’re targeting. Whether you’re searching in a specific city or another geographical zone, the boundaries make it clear where you’re operating.
We’ve also introduced Map clustering, allowing you to zoom into specific areas and see properties within those zones. Combined with filtering by strategy whether you’re focused on off-market or on-market deals you can fine-tune your searches to match your investment approach.
With 130+ filters now available, we’ve redesigned our navigation to make it easier to find the options you need, ensuring a smooth workflow as you search for new investment opportunities.
In the world of real estate investing, having access to reliable, accurate data is critical to making informed decisions. Let’s dive into what sets us apart and why it matters for your real estate business.
A Unique Approach to Data: Multi-Source Philosophy
At BatchLeads, we’ve made a conscious decision to not rely on a single data vendor. Instead, we combine data from multiple sources and have spent years perfecting our process to eliminate inconsistencies. By leveraging the strengths of each vendor and discarding the weaknesses, we’ve built a final dataset that exceeds the quality of any individual data source.The meticulous process of cleaning and merging data from multiple sources means that our users benefit from higher accuracy, which translates into better results.
For skip tracing alone, we aggregate data from eight different vendors, including access to the national phone inventory of over 600 million phone numbers
What is Right Party Contact (RPC) and why does it matter?
Right Party Contact at its core is ensuring that you are reaching out to the decision maker for your outreach campaign. In skip tracing, one of the foundational services we pioneered, we don’t just focus on hit rates and match rates (the quantity of data returned). We also emphasize RPC or Right Party Contact, meaning the chances of connecting with the right homeowner or decision-maker are higher.
Batchservice with 69.7% RPC beats all competition. The true test of data quality is when you are able to reach the right person. Whether you’re reaching out by phone or email, having the right information is crucial for successful outreach.
With BatchLeads, you’re not just accessing data; you’re accessing verified contact information that gives you a higher chance of closing deals. We achieve this by scrubbing and validating numbers through a first party proprietary loop using our very own BatchDialer which is about 1.5 million phone calls on a daily basis.
Testing Our Data Against the Competition
We regularly test our data against industry competitors and underlying data vendors to maintain our edge. In a recent test, we examined several key metrics to measure the latency (speed of data updates) and accuracy across platforms. These tests included:
- MLS listings (active, pending, and canceled)
- Bedroom and bathroom counts
- Pre-foreclosure listings
Here’s how we performed:
- 96% of active MLS listings were available in BatchLeads within a day, compared to just 4% on PropStream and DealMachine.
- For canceled and expired listings, BatchLeads consistently showed listings days ahead of competitors, giving you the advantage in reaching sellers first.
Latency and its importance
In real estate, speed can make the difference between closing a deal or missing out. Latency measures the time it takes for new data to appear on a platform. For example, when a property gets listed on the local MLS, it may take 24 to 48 hours to show up on a platform like Zillow. At BatchLeads, we aim to reduce this delay, getting properties visible to you faster than our competitors, which is especially critical for canceled or expired listings and pre-foreclosure properties.
Assessor and Record Data: Minimizing Delays
We’ve also streamlined the process of updating assessor and record data. When a county releases new public data, we ingest it and make it available to you within two days. This quick turnaround means that with BatchLeads, you’re working with the most current information available—another key factor that gives our users an edge over the competition.
Now that we have discussed in detail on data quality, let’s see what are the new offerings from BatchLeads.
Game Changing Updates on BatchLeads
If you have read this till now, you should be well versed on how BatchLeads is an industry best on data quality and the diverse features offered. The most exciting updates as part of BatchLeads 5.0 update are as follows
Introducing BatchRank: AI-Powered Lead Targeting
One of the most exciting updates this time is BatchRank. With just a few clicks, Batch Rank helps you identify the properties with the highest likelihood to sell in any market. The sophisticated machine learning algorithm behind Batch Rank processes data from over 150 million properties and 800 data points. This revolutionary filter cuts down the time spent manually sorting through data, delivering a targeted lead list in seconds.
Batch Rank is designed to streamline the entire process of acquiring leads, giving you more accurate, high-quality data on off-market properties, whether you’re looking for wholesale deals, rental properties, or fix-and-flip opportunities.
Simplified Pricing Plans With No Hidden Costs
BatchLeads addressed two major hurdles for users: hidden costs and barriers to entry. The pricing plans are now restructured to include features like Free skip trace credits upfront, eliminating the unexpected costs that can accumulate when pulling large lead lists.
Newly introduced pricing plans are Growth , Professional & Scale offering Flat 15% discount on paying upfront annually.
For those who want even more, the Professional Plan and Scale Plan provide increased lead capacity and export limits, with significant savings for annual prepayments. These changes ensure you’re getting maximum value and more data for less money compared to other platforms.
Try Batchleads Risk Free for 7 Days – Sign Up Today
Limited-Time Offer
For a limited time, special discounts up to 50% is applicable on new plans on annual commitment. Growth plan is available as low as $71 and These offers are available to both new users and current subscribers looking to upgrade.
Conclusion
We firmly believe the latest updates to the BatchLeads platform are truly game-changing for real estate professionals. Whether it’s simplifying your workflow with BatchRank, accessing more data at a lower cost, or taking advantage of the free resources and community support, BatchLeads is positioning itself as the ultimate one-stop shop for lead generation. These changes are aimed at making the platform more accessible, efficient, and effective helping you close more deals faster and with less effort.
Data Quantity can Inform But Data Quality drives Action!
