There are numerous real estate technology platforms that promise to help you generate leads and crush your real estate investing goals. REIPro and BatchLeads are two of the leading property intelligence platforms, but which one is the best option for your real estate business?
Join us as we compare both platforms and give you a breakdown of the benefits each one can offer your business
What is REIPro?
REIPro is a lead generation platform designed to help real estate professionals find leads and close deals. It has tools that let investors pull lists of distressed properties, identify promising opportunities, find property owner contact information, and send direct mail campaigns.
One important differentiating factor is that REIPro is designed to help new investors learn real estate. It includes detailed walkthroughs of the investing process, contract templates, and other resources that show investors how to finalize real estate transactions.
What is the difference between REIPro and BatchLeads?
Both platforms are designed for the same markets and purposes, but there are a few key differences in the features each one offers.
Property intelligence
While REIPro and BatchLeads both help investors generate leads, BatchLeads users have access to more data and deeper property insights (300 data points per property).
REIPro gives users access to mortgage information, property value, and property features, but it is missing key demographic insights and high-definition property photos.
With high-definition property photos (when available) and demographic information available in BatchLeads, users can leverage property intelligence to easily drill down and create hyper-focused property lists.
Demographic information available in BatchLeads includes:
- Age and marital status
- Financial insights
- Pet ownership
- Smoker vs. non-smoker
- Family size
- Investments, net worth, and discretionary income
While both platforms give investors valuable property information, the property intelligence in BatchLeads creates an easy buying experience by helping investors focus their efforts on properties that match their criteria.
Marketing tools
Both platforms also include powerful marketing tools for starting conversations with homeowners. REIPro includes sequenced direct mail campaigns with several customizable postcard options and a built-in email marketing platform.
BatchLeads includes custom direct mail campaigns, in-app click-to-dial and the ability to export contacts to your favorite CRM or email marketing application.
Third-party integrations
Integrations are essential for any business looking to scale. REIPro and BatchLeads both integrate with various other platforms, including CRMs. However, while REIPro has API integrations, BatchLeads connects directly with third-party apps like Podio, Twilio, Plivo, and others.
Comping in BatchLeads and REIPro
Both REIPro and BatchLeads shine when it comes to comping. REIPro’s Deal Analyzer runs a financial analysis of various real estate investing scenarios so that users can make informed decisions.
BatchLeads’ comping tool combines home sales data with a built-in value calculator to show users the value of nearby properties that are similar to the selected deal. With this information, the system calculates the value of the deal, taking the manual math and guesswork out of making an offer. Users have complete control over the comparable properties selected, and can include or exclude certain areas from their search by drawing a custom search area on the in-app map.
Skip tracing
Both REIPro and BatchLeads offer skip tracing services to help investors find property owner contact information. However, skip tracing works very differently in each platform.
In REIPro, users purchase credits to skip trace. Each credit costs $0.13 and users pay 1 credit ($$0.13) per skip tracing record. These records typically include 3 phone numbers and 3 email addresses.
Skip tracing in BatchLeads is now included in all plans without any additional cost. Also returns all inclusive home owner info including phone numbers and email addresses with 10,000 monthly leads included from the Growth plan itself. Goes up to 75,000 leads/month depending on the user’s subscription plan with additional leads costing just 4 cents. The leads provided are crosschecked whether a number is mobile or landline, its reachability status, and if the number is on the national DNC list. BatchLeads also protects users by automatically removing anyone who has been involved in telecommunications lawsuits in the past.
How much does Batchleads Cost?
BatchLeads offers straightforward and transparent pricing, with any additional fees limited to optional in-app purchases like direct mail or extra skip tracing services. For businesses with up to eight users, the Growth and Professional plans are the most popular, both providing free, all-inclusive contact information without requiring extra skip tracing. Here’s a breakdown of these two plans:
- The Growth Plan is $119 per month or get a standard discount of 40% for users who commit annually (as low as $71/month). The Basic plan provides access for three total users, Includes BatchRank AI (limited), additional leads for 4¢ per record, 10,000 leads per month, and 20,000 exports per month.
- The Professional plan is $349 per month or for users who commit annually get a standard annual discount of 40% off per month (as low as $209/month). The plan provides everything in the growth plan and the following enhancements: eight total users, BatchRank AI (full version), in-app click to dial feature, lead scoring, discounted direct mail, 30,000 leads per month, and 60,000 exports per month.
- The Scale Plan has everything included for larger teams with 26 total user included at $749 per month or for users who commit annually get a standard annual discount of 40% off per month (as low as $449/month). Get discounted in app purchases, Unlimited storage, seamless integration options, 75K monthly leads with all inclusive contact info.
- Enterprise Plan with custom pricing that includes everything in the scale plan. Contact sales to know more.
For better visibility on existing promotional offers, check out our Pricing Page.

What is the pricing for REIPro?
REIPro offers a tiered pricing structure depending on the plan selected:
- Standard Plan: Priced at $109 per month, This plan supports 3 users and but only includes 50 skip traces each month and every additional skip trace with cost $0.13. Includes 10K monthly exports, MLS comparable sales data across all 50 states, and a 10-step workflow to guide you through the lead-to-deal process.
- Team Plan: Available at $297 per month. It caters to larger teams with 12 users, offering 200 skip traces per month and every additional skip trace with cost $0.13. 20,000 monthly exports, and features such as lead sharing and administrative tools.
Both platforms also offer optional add-ons, giving users the ability to customize their subscriptions to suit their business needs.
Should you choose REIPro or BatchLeads?
The best platform for your business depends on your needs. REIPro is built for lead generation and teaching investors the technical side of real estate investing. However, the detailed insights and investing tools BatchLeads offers make it a great choice for new and veteran investors alike. Whether you’re looking to start your business or scale it, the combination of property intelligence and real estate tools make investing simpler and more efficient.
With access to demographic information, home sales data, built-in marketing tools, and competitively priced skip tracing, investors using BatchLeads land more deals faster. Furthermore, BatchLeads offers superior customer support, ensuring that investors, whether new or experienced, can maximize the platform’s potential efficiently.
Want to see how BatchLeads fits in your business?
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