Imagine this, people are coming to you, your inbox is full of inquiries, and you’re getting a significant number of clients every month for your real estate business. Does that sound crazy to you? If it does, let me tell you something, this can be real.
This happens only when you establish yourself as a real estate influencer. A real estate influencer is trusted by the public and regarded as one of the most popular real estate personalities in an area. Once you achieve this position, the people in your area are more likely to come to you for business than any other professional.
However, becoming a real estate influencer isn’t a piece of cake. You need to reach out to people and make them trust that you can help them as much as possible. Now there lies the trick question– how to do that?
If you’re a real estate professional and want to upgrade yourself as a “real estate influencer,” we’ve got you covered. We have created a step-by-step guide that can help you.
How to Become a Real Estate Influencer?
Choose a Niche
Promoting yourself as a wholesaler or realtor might not work the best for you. You need to niche it down as much as possible and start focusing on a particular segment.
Influencers are the masters of a particular niche. Once you pick a specific niche, people looking for the same services will opt for you instead of others. And this will help you with your promotion without spending a dime.
If you think you’re working solely, and that’s why there’s no need for branding, you’re highly mistaken. You are a brand!
You need to treat your brand as a real brand. And branding doesn’t only mean having a logo; it’s much more than that. The key reason why people follow a specific personality is because they relate to their story. Some of the ways to personalize your brand are-
- Have a bio that tells people who you help and how.
- Create and share content that resonates with your audience.
- Promote yourself on various social media platforms.
Find Where Your Audience is
Your audience is the ones who are going to get converted, so you must know where they are. While there are several platforms and channels out there, you need to pick the ones where most of your audience is spending time. For example, if you think the majority of your audience is on Facebook, start marketing on Facebook; if you think email marketing is the best way, start building and list and send regular emails. That’s how you’re going to reach out to your audience and convert them into leads.
Create a Content Marketing Strategy and Execute it
Your content is the bridge that connects you with your audience, and that’s having a content strategy is crucial. To create a content marketing strategy:
- Start with understanding the pain points and desires of your audience.
- Once you know that, identify the platforms that you’re going to use for marketing.
- Create content and market them as much as possible.
You can also use paid methods to promote your content and get instant results. However, organic marketing has a much better impact than paid marketing when it comes to becoming an influencer.
It doesn’t end with creating and sharing content, you need to engage with your audience continuously in order to become an influencer. So start monitoring social media channels and use tools like Mention to know who is talking about you and what. And whenever you find a chance to drop in and say hi, do it.
Being an influencer isn’t easy; you need to keep creating and sharing content and engage with your audience. The more your audience gets to know about you, the more influential you become. So start taking the steps mentioned above and become a real estate influencer.