How Loan Officers Are Finding Hidden Prospects

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hey everyone there are so many ways that
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loan officers can use batch leads to
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find prospects and rich lists engage
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with potential borrowers and do it all
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for way less than what they’re paying
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now today we’re going to do a deep dive
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on how loan officers can get up and
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running on batch leads and some of the
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different ways they can use it to save
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time and money but first don’t forget to
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like subscribe and hit the notification
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bell so we can keep providing you great
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educational content for free
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[Music]
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for the sake of this video i’m going to
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pretend that i’m a loan officer who has
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just opened a batch leads account so the
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first thing you’re going to want to do
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is get everything set up on the back end
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so i’m going to go up to my batch
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account
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go into settings
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and you’ll go to integrations
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now before you do anything on here
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you’re going to want to get set up with
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a twilio account a plivo account a
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signal wire account so you can have all
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those phone numbers ahead of time so
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that when you’re ready to start texting
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it’s just one click and it’s super easy
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so once you have your twilio plivo
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signalwire account
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you’ll integrate those using the project
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ids um the s ids
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and then we’ll go into sms settings now
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if you need some more tips on best
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practices for sms i have a whole other
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video that you can watch about that so
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i’m just going to go over the basics
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today so once you’ve got everything set
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up for integrations you’re going to want
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to go through to the sms template get
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all your templates set up you can do all
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of that right here
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your quick replies you can do these
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right here and again these are all on a
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separate video so if you want to watch
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that one it can really break down the
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best way to get you started on these
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there’s also the dnc manager so if
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there’s somebody that is on the do not
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call list they will show up here and
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then markets these are the markets that
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you’re going to be sending out text
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messages in under mail settings you can
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use any of our templates to get yourself
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started it’s really great because you
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can go in and do all of your signatures
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make sure that everything looks good
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if there’s specific contact information
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that you want to put in there one of the
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other great things is that
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you can use the templates you can take
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screenshots of them any of these
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postcards that you make or the letters
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that you make so you can send them off
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to your compliance officer the next
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thing you want to do is go to list
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search so if you don’t have any lists to
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upload
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then you can go to the list search and
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i’m going to show you how it works this
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is actually pretty cool let’s say that
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we’re looking for somebody who is
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probably going to be wanting to
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refinance their home in the near future
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i’m going to go ahead and do it in the
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phoenix area
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so we’ll search this area and then i’m
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going to filter by
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mortgage info
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we’re gonna want somebody who has a
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pretty high interest rate so we’re gonna
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go five percent for a loan type we’re
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going into fha because those are the
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people who have mortgage insurance now
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once they hit that 20 equity mark they
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can get rid of the mortgage insurance
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and they’ll be likely to refinance so
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once we have that put in the mortgage
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info we’re going to go up to valuation
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and equity
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let’s assume that their estimated equity
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like let’s let’s assume that they’re
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almost at that 20
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they’re at 18 right but we don’t want to
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go higher than 22 percent they’re right
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in that sweet spot where they probably
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haven’t yet thought about refinancing or
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they’re just about to refinance i’m
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going to go ahead and hit apply these
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are all of the homes in the phoenix area
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that meet that criteria
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and as you’re going through and looking
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for different filters to use you can
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always check up here to see what you’ve
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already input for your filters now let’s
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say we wanted to search by somebody who
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might be eligible for a reverse mortgage
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we’re going to keep the phoenix area on
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here but under the filters i’m going to
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hit reset
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we’re going to look for somebody who has
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high equity
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so let’s say the estimated equity is 70
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percent minimum
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and under demographics i’m going to find
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somebody who’s
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we’ll say 61. so they’re about to hit
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that eligibility the 62 year old
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eligibility for reverse mortgage
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i go ahead and click apply
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we have 50 000 people see look at this
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right up here in the corner here
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50 000 people
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are going to be eligible for a reverse
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mortgage soon or they already are
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so here’s where it gets a little bit
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tricky there are other filters you can
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use but you have to be super careful
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about how you market to people because
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of the equal credit opportunity act
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let’s say we want to find somebody who’s
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probably pretty close to downsizing
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let’s say they have kids who are 18 they
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might be getting ready to go to college
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empty nesters it’s time to downsize so
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people who are gonna be ready to
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downsize
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probably have
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what three or four bedrooms in their
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house so i’m gonna hit four bedrooms
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minimum just so that we know that they
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probably have a larger family they’ve
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probably owned their home for ten years
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or more
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so i’m going to hit ownership info
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10 years of ownership minimum
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and then under demographics
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i can hit children yes
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i can also add age if you think it’s
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important um
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i’m going to leave it out for now
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but then i hit apply
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you have 13 000 people in the phoenix
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area who meet that criteria
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now again you have to be really careful
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about how you market to these people you
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can’t say hey we understand that you
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have kids who are getting ready to leave
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one thing that you can say in any of
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your messaging is hey is it about time
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to downsize those are the things that
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you can include in your mailers and your
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text messages
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it’s a super simple way to be able to
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reach those people and make it feel a
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little bit customized but it’s broad
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enough that you’re not going to um
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be non-compliant okay so now we have a
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list now what do we do i’m going to go
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to select all
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just assume that we’re going to send it
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to all of these people i’m going to add
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them to a list right up here
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i’m going to create a new list so we’ll
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call these people downsizers i’ll go
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ahead and create a tag that says current
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downsizers
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you may want to include the date or
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something like that just so that you
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know you’ve already reached out to these
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people all right now that we have our
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list
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we’re going to go into the properties
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section
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these are all of the people i already
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have in my list so far
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but let’s say we want to specifically
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reach out to those downsizers
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i’m going to go to filter
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by lists
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and i’m going to go all the way down to
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my
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downsizers wherever they are here they
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are they’re at the very bottom and i’m
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going to apply the filter now here are
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all the people that we have that we’re
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going to reach out to so let’s say
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you’ve already purchased a third party
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list that you want to make sure you have
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the correct contact info for or maybe
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you just want new demographics things
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like that
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you’re going to take your csv file
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upload it okay now that it’s uploaded
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we’re going to hit the next button
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and you’re going to make sure all your
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data is mapped into our system so when
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you go to map your data you need to
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decide if you want it to be continually
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updated by the system or whether you
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want to manage it yourself if you want
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to manage it yourself you’ll go to the
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self manage import addresses function
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hit yes
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and then you can import the full name
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all of the stuff that you already have
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if you want the system to do it for you
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and and update it automatically you’ll
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hit no we’re going to go ahead and hit
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next
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we can add these to a specific list we
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can add tags to it and then we’ll hit
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submit so let’s go back to the list that
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we already created
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so let’s say we’ve got all our
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downsizers here i filtered out by
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downsizers that’s the specific list that
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it was on so i’m going to hit apply
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filter next to property address you
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click the select button select all of
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these so once you select all of these
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you’re going to go to actions
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and hit skip trace
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it’s going to take you through
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the cost your wallet balance is right
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over here in case you need to recharge
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anything you do need to put in a file
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name before you hit
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skip trace
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so i’m going to hit downsizers
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you can assign to lists you can assign
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tags totally optional and then i would
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hit skip trace
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once we have all this ready we can send
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them text messages we can send them
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mailers or we can push to batch dialer
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where you can call them so if you don’t
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want to send them a text you don’t want
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to send them a mail or you really just
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want to take these and put them into
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your crm you can export all of these
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addresses with all the contact
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information so again you’re going to
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select everything
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go to actions
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export to excel
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you can include or exclude anything that
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you want
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enter the file name and it will download
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i’m going to hit save changes
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and once the export is done we will get
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a notification from that point you can
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upload to your crm if you want just make
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sure all the fields are mapped if you’re
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ready to push to an sms campaign you can
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create a new campaign over here and
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that’s one that will specifically talk
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about hey are you ready for a smaller
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home those kinds of things you can also
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do your direct mail
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create a new campaign for this one too
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all the mailers that you already created
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in the settings tab super easy to push
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once you’ve created a new campaign
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specifically for this segment of people
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you’re trying to market to another
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really cool thing that batch leads does
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is the inbox so once you’ve texted a
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bunch of people
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through the sms function you can respond
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really easily in the um the inbox you
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can also
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mark what kind of lead they are hot lead
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no response not interested
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so that you can really manage everything
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all in one place
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another great option is reports so you
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can see how many people have received
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text messages how many you’ve sent
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um i haven’t sent any lately so let’s do
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last 12 months and you can see all the
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text messages i’ve sent out and there
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you have it so get out there get
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creative with those filters get creative
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with that messaging and close some loans
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thanks everybody i’m amy for batch tv if
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you like this content you can help us
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create more by liking subscribing and
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hitting the notification bell and don’t
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tips and tricks on how to grow your
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business we’ll see you next time
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[Music]
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you